New Arrivals

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d s...

Maffles Manatee is a candle connoisseur. Personal favourites include Ocean Breeze (there’s no scent like home) and Candyfloss – he’s never tasted i...

Stunt double to the stars, Larry Lobster Sailor Outfit is hard at work on the new nautical action spectacular, Ocean’s Edge. See other wonderful pl...

Fancy Carp is world-renowned for the elegance of its furniture store. If a sofa isn’t opulent, she’s simply not interested. See other wonderful plu...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift, ...

Bartholomew Bear Seafarer Outfit was anxious about taking to the seas, but when Bashful Bunny invited him out on a boat trip, he knew he couldn’t m...

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed game...

Dependable, reliable, and always smiling, Amuseables Pebble’s the sort of pal who’s there whenever you need her. And even if she doesn’t say too mu...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...

Get ready to chill out with the coolest toy around, the NeeDoh Nice Ice Baby Multi Pack! This best-selling sensory squish is perfect for stretching...

Get groovy with the NeeDoh Fuzz Ball Flower Power! This squishy sensory toy combines a velvet texture with a funky flower pattern that you can see ...

Blimey! This Thinking Putty® is chock full o’ skulls for mateys seeking adventure. Explore at your own risk with Pirate's Cove Mini Thinking Putty!...

A fun way to double up your putty game. The yellow side infused with a popcorn scent and the green side infused with a pickle scent for the ultimat...

Roar into Fun with Dino Slap Bracelets! Just give their wrist a gentle tap, and this bracelet instantly wraps into a secure, comfortable fit. Featu...

Stretchy Unicorn Noodles is a wonderful tactile/sensory toy for your kid. You can stretch it, pull it, bend it, squeeze it and turn it into a brace...

These soft, air-filled yellow cheese cubes have a big surprise! When you squeeze the cheese, a mouse fills with air and pops out! It makes a perfe...

The Stretch Dinosaur Sand Filled toy provides tactile stimulation that engages the senses, promoting sensory exploration and relaxation for childre...

The Wildcat Free Binoculars are perfect for young explorers. With focus-free optics, 7x magnification, and a durable, lightweight design, these bin...

The Bengal Monocular is lightweight, easy to use, and has a clear, crisp field of view. Great for hiking, camping, or birdwatching. Features About...

The MagniRama 3x Magnifying Glasses are fun and educational magnifiers perfect for sparking curiosity and exploration in kids. Features About Cars...

The Kids BugLoupe is a 4.5x pre-focused stand magnifier designed to spark curiosity in young explorers. Ideal for viewing insects, plants, coins, s...

The MicroBrite Pocket Microscope offers powerful magnification in a compact design. Perfect for students, hobbyists, and anyone curious about the m...

The X-Scope Kids 7 Function Multi-Purpose Optical Pocket Tool (CP-11) is a versatile, all-in-one device designed for young adventurers. It includes...

This adorable, cuddly Organic Cotton Crocodile Rattle is perfect for little explorers! Handmade from soft, baby-safe cotton, it features a gentle r...

Cool, colourful, and full of summer fun — this Red, White and Blue Ice Lolly Rattle is a playful addition to any baby gift collection! Hand-crochet...

Decorate a scene in outer space or the inside of a space station. This portable Magnetic Play Scene - Outer Space features two backgrounds to choos...

Decorate an animal treehouse scene or create a super cute animal picnic in the park. This portable Magnetic Play Scene - Treehouse Party features t...

Jump, jump, jump from one mushroom to the next! Use your counting skills to jump your squirrels along the path to reach their nesting tree. But wat...

You'll need a steady hand as you stack woodland wildlife in this Woodland Wobble, Stacking Game. The die decides your next move, but it's up to you...

Pet Jumble is a fast-paced card-matching game that puts the pet in competition! Can you spot the dog with the bone? The sleeping cat? The colourful...

Out of ideas for how to interest bored kids during rainy days? Pick a card! This Busy Ideas For Bored Kids - Rainy Day Edition card pack keeps bore...

Out of ideas for how to interest bored kids? This Busy Ideas For Bored Kids - Outside Edition card pack keeps boredom at bay as kids make the most ...

Out of ideas for how to interest bored kids? Pick a card! This Busy Ideas For Bored Kids - Travel Edition card pack in a handy tin includes 50 fun ...

Help the animals get back together! Collect as many sets of animals that live in the same location to win. Features About Petit Collage Card g...

Puzzling on the move has never been easier with Mudpuppy's Happy Campers 36 Piece Puzzle to Go. This artwork featuring the most adorable campfire t...

Puzzling on the move has never been easier with Mudpuppy's Animals of the World Puzzle To Go. Packaged in a travel-friendly drawstring pouch, this ...

Let out your inner artist with Paint by Numbers - Woodland from Petit Collage! This craft activity kit includes everything you need to collect acor...

Blast into space with this Space Discovery Sticker Activity Set from Petit Collage featuring an extraordinary collection of out-of-this-world space...

How does Baby Bunny say hello to a friend? Follow along with this cute baby animal as it experiences its world, from playtime to bedtime. The simpl...

Newborns and toddlers will love snuggling up with Baby Snail! Turn the pages to watch as Baby Snail smells the flowers, eats the garden veggies, an...

Meet Baby Elephant! How does Baby Elephant greet her family? How does she cool down on a hot day? Follow along as she experiences her world, from p...

Follow Baby Unicorn as she explores her world: Baby Unicorn Finger Puppet Book invites the youngest readers to follow along with Baby Unicorn as sh...

Tiny tots will enjoy going for a dip in a mountain lake with an adventurous calf in Little Moose. These simple, comforting stories feature a perman...

Embark on a cosmic countdown adventure with Moon, Earth's nearest neighbor and best friend, as you count down from 10 to 1. This unique experience ...

Introduce children to the alphabet and the wonders of Earth with this interactive spinning-globe-cover board book, designed to delight and educate ...

Refine your skills with this Toy Archery Set! This beginner set is a great place to start. Features a target, wooden bow, two suction cup arrows, a...

Capture the essence of childhood nostalgia with Velvety Rainbow Bunny Rattle. This delightful crochet bunny is a masterpiece of soft, colorful velv...

Blast off into imagination with this charming Space Rocket Rattle Toy! Designed for little explorers with big dreams, this soft and playful rocket ...