Pretend Play

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a lovin...

Bashful Bunny ‘Peony’ is a sweet spring softie. Our iconic Bashful Cream Bunny is a lop-eared lovey with a pink suedette nose. Holding the stem of ...

Bashful Carrot Bunny is keen to make friends and has brought as a gift their most prized possession: a tufty carrot with velvety shoots! This snowy...

Horticus Hare will never miss a call to cuddle with those ears! Soft and sweet in biscuit fur with oatmeal tummy and paws, Horticus is sat back on ...

Blossom Blush Bunny has been wandering among the Sakura and collecting some blooms. In iconic blush-pink Bashful fur with a cream bobtail, Blossom ...

Blossom Beige Bunny has been frolicking in the meadows and has found some special flowers. In iconic Bashful beige fur with a cream bobtail, Blosso...

Amuseables Rose Bouquet is the floral gift that keeps on giving. A trio of soft red roses in full bloom with green suedette leaves and stems with s...

Blossom Silver Bunny loves to go for a midnight stroll among the flowerbeds. In iconic silver-grey Bashful fur with a cream bobtail, Blossom Silver...

Little Snake is inquisitive and likes to chat to the people they meet. This bright-eyed snake has the cutest stitch smile and a wriggly weighted tu...

Amuseables Rayray Lantern keeps the light shining all year long. Bold red cord sections connected with gold satin accents, a stitched smile, and ma...

Blossom Cream Bunny has been berry picking in the fields. In iconic cream Bashful fur, Blossom Cream Bunny has soft cotton ears and feet, printed w...

Bartholomew Bear ‘Heartthrob’ is all dressed up with love. Our most-loved toffee bear is sharing the love in a fluffy red heart costume, which can ...

Amuseables Kerrii Cactus is the luckiest of lucky hearts. A green, cordy heart-shaped leaf is nestled in textured brown soil. A smiling red pot wit...

Loulou Love Bug is buzzing with romance, working those heart-shaped wings! Smiley-faced Loulou has rich scarlet fur with polka-dots, a cute squidge...

Cizi Snake is a statement-making serpent this festival season. Bright and bold in contrasting forest green and pale yellow fur, Cizi has soft textu...

Amuseables Beatie Heart is here to share the love all year long. A bright red face with big stitched smile with a matching fluffy mane, Beatie has ...

Amuseables Val + Tina Love Locks are the perfect pair. Soft and sweet in bold red fur, this duo have cord and embroidered accents, and have their c...

Hugg McSnugg is the love monster that shares the most joy and love all year long. In soft red fur with a generous tummy, Hugg has a sweet, heart-sh...

Amuseables Cheri Cake has been baked with love. This red velvet sweetie has a base of bold red tousled fur, with cream textured icing. Finished wit...

Stevie Snake is such a cheeky chum - always doing bleps with that suedey red tongue! Curly and springy, this grassy snake loves to coil and cuddle ...

Stanley Stick Insect has a mischievous grin – he's getting ready to hide on a branch! This clever bug has mottled fur in ginger and nutmeg tones, a...

Simon Scorpion might have a sting, but he only uses it to carry his hat! This affable pal has mottles and bobbles in so many shades of rust-red and...

Amuseables Sports Table Tennis is gorgeously textured and ping-ponging with color! From that caramel-nougat suedette handle to those textured panel...

With fresh green fur, chocolate cord boots and a gorgeous chubby tummy, Amuseables Pear has good reason to smile! With a weighted base, woody stalk...

Glamorama Pig brings the tango energy every time! This ballroom boss is huggably plump but light on those dainty pink trotters! With a soft rumple ...

Ramone Bull has a wild mane of silky fur in ginger and charcoal. This sturdy bull has beige suedette horns, a cinnamon tum and a tassel tail. Ramon...

Slither Snake looks mighty proud, and you would be too, with that ssssensational tail! He's a smiley snake with so much texture, from those soft, m...

Colin Chameleon is such a charismatic critter! Soft as moss and jumbly-colored, he's way too cool for just one shade. This kooky dude's got the big...

Wanderlust Puppy is a golden loafer with floppy ears and a waggy tail. With weighted paws and a chunky muzzle with a chocolate nose, this pup is as...

Chunky, quirky and dreamy to hug, Merrick Moose is nosing ahead! This gorgeous moose has a huge almond muzzle with a textured lip and stitch-detail...

Off on a winter walk? Don't forget Bashful Winter Puppy! This adorable pup has soft cream fur, rich black patches, a suedette nose, and quirky fold...

Theo Turkey may have plumage, but this turkey's taking no chances. He's knitted himself a bold teal hat, ready for the winter! Theo has over-sized ...

Hank Hamster is Gordy Guinea Pig's pal and just as divinely podgy. This fuzzy hamster has apricot fur and gently folded peach ears. With soft stitc...

Roderick Rhinoceros is a sturdy and fiercely loyal friend. This rhino is rocking a rumpled brow, petal ears and a big suedette horn. He's stomping ...

Fergus Frog is a mossy sweetheart in soft velour. With a beany base and toes, hooded eyes, a piped mouth, and lovely glossy eyes, Fergus is a littl...

Straw-Beret Sallie is very proud of her big strawberry hat! With its velour leaves and stitched detail, Sallie has a matching red ribbon and is sof...

Why be modest when you could be magnificent? That's Ramonda Ostrich's motto. This elegant bird has a long sorbet neck, matching big feet and huge s...

Sitting up to say hello, it's cheery, chatty Wriggidig Bug! Squiggly and smiley, this snuggly bug has quite the quirky quilted tummy! With diddy le...

Keep cool all year with Amuseables Ice Cream Cone. A soft scoop of textured cream fur sits in a short beige waffle cone with a fluffy chocolate edg...

Say Ciao to Amuseables Gelato! A textured scoop of strawberry pink gelato sits in a blue and cream striped cotton cup. With waffle boots and a big,...

Dainty Dessert Bunny Macaron is a patisserie sweetie with tousled green ears, a fluffy cream bobtail, and a smiling embroidered face. This sweet bu...

The Dainty Dessert Bunny Cupcake is gorgeously mixed up. Inside that pink fine cord cake case, a soft cream bunny is masquerading as a treat! This ...

Truffles Sheep is a big dollop of double cream. With a soft, fuzzy tum, embroidered mocha nose, hooves, and gently folded ears, this sweet sheep ca...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped pa...

Amuseables Boiled Egg Chic can't wait to discover what's hatching at Fashion Week! With super-soft fur in cream and yellow, embroidered shades with...

A study buddy for supportive hugs, Amuseables Boiled Egg Geek, is here! This cream-and-yellow softy wears embroidered glasses and red suede trainer...

So proud of such a prize find, it's Bonnie Bunny with Carrot! This beigey bunny has been digging and snuffling to find the finest veg in the patch!...

Ambrosie Hare is oatmeal-cozy, with snow-flecked fur and golden suedey paws. With long, perky ears, expressive eyebrows, a cloudy bobtail and a pea...